As is known to all，肯德基（Kentucky Fried Chicken）“肯爷爷”作为世界第二大速食 (fast food) 及的炸鸡连锁企业 (chian)，在中国也是稳居高位的老牌快餐 (long-established corporation)。

　　那么在此起彼伏的餐饮行业是什么让“白发苍苍”的“肯爷爷”在中国叱咤三十余年咧？

　　01

　　明星效应（celebrity effect）

　　从知名艺人张亮（不是卖麻辣烫的那位哈~是走台步的那位哈~）、“小黄鸭”周冬雨、薛之谦。

　　到前EXO的中国成员们（微笑脸）黄子韬、鹿晗，再到国民弟弟TF BOYS三小只，都相继出现在肯德基的宣传海报上、门店墙壁上、菜单页面上，以及各位消费者的面前。

　　In recent years, advertisements advocate the use of advertising and merchandise and service trend unabated, and tend to use the "celebrity effect", hired as a celebrity spokesperson for goods or services.

　　近年来，广告主利用广告宣传商品与服务的趋势有增无减，且倾向于利用明星效应，聘请名人作为商品或服务的代言人。

　　However," celebrity effect "under the wing of false advertising to consumers once the disaster caused by flooding water, and even the whole social harm is particularly evil fierce.

　　然则，明星效应羽翼下的虚假广告一旦泛滥成灾，对消费者乃至对整个社会的危害尤为祸烈。

　　02

　　产品升级（product upgrading）

　　川香燃辣撸串桶、六神青柠气泡冰咖啡、榴莲芝士鸡腿堡、干煸风味小龙虾鸡肉卷（等一下！小编擦擦口水……）等新产品层出不穷,吸睛的名称光是听听都让人跃跃欲试。

　　Jim Collins: Let's first of all use a current example of a kind of consistency about values, and purpose and yet tremendous evolution and creativity around the products, and I think that is Apple.

　　吉姆·柯林斯：让我们首先来看看一个在价值观上持之以恒，始终坚持一个目标，同时大力推进产品升级和创新的范例。我认为这就是苹果公司（Apple）。

　　With our market of manufacturing industry changing rapidly and greatly, the products need to be upgraded. It has become focus of the automatic processing industry to develop automation equipments which have high production applicability and can trial manufacture samples fast.

　　随着我国制造业市场快速多变、产品升级需要，开发具有高生产适用性和能快速试制出样品的自动化装备成为自动化加工行业的焦点。

　　聊了这么多，小伙伴们快来头脑风暴一下吧：

　　Large businesses have big budgets for marketing and promotion and, as a result, people gravitate towards buying their products. What problems does this cause? What could be done to encourage people to buy local products?

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