俗话说人靠衣装马靠鞍，说的是一个人的穿衣打扮对他的影响很重要。所以在选择服装上就要花很多的心思了，衣服颜色就是其中的一个标准。红色，作为三原色和心理颜色之一，是生命、活力、喜庆热情的代表，女人们往往会对红色情有独钟，男人们也会被这妖娆的颜色而吸引。

　　但是，如果是换成男人穿上红色会不会也能起到相同的效果呢?有一项研究表示：男人穿红色也显得很有魅力，对女性的吸引力更大。因为在某些方面上红色也是代表着权力和地位，像在古罗马，有权势的公民是被称为“穿红衣服的人”。这样，一但男人也穿上了红色的衣服，他们就能够更加吸引女性的目光了。

　　"The Lady in Red" is famous in movies, books and music, but men in red turn out to be just as alluring, according to a new study that found men who wear red are more attractive and sexually desirable to women.

　　According to lead author Andrew Elliot, a professor of psychology at the University of Rochester, “We found that women view men in red as higher in status, more likely to make money and more likely to climb the social ladder. And it’s this high-status judgment that leads to the attraction."

　　Red appears to signal rank in virtually all cultures. The researchers point out that China, Japan and sub-Saharan Africa populations have all tied red to prosperity and elevated status. In ancient Rome, the most powerful citizens were called "the ones who wear red." Today, we roll out the red carpet for special guests.

　　For the study, he and his team analyzed how 288 female and 25 male undergraduates responded to various images testing how the test subjects perceived colors, and others who wore them. All of the participants self-identified as heterosexual or bisexual.

　　In several experiments, the shirt of a man featured in the photographs was digitally colored either red or another color. Participants rated the pictured man’s status and attractiveness, and reported on their willingness to date, kiss, and engage in other sexual activity with the person. They also rated the man’s general likability, kindness, and extroversion.

　　The researchers found that the red effect was limited to status and romance. Red made the man seem more powerful, attractive, but did not make the man seem more likable, kind, or sociable. The effect was consistent across cultures. Undergraduates in the United States, England, Germany, and China all found men more attractive when wearing or bordered by red.